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Financial Times

January 1998

Putting the Caffeine Back in Café Society

Lunch with the FT


Philosopher Gale Prawda tells Peter Aspden the truth about her plans for England’s pubs and coffee-houses

I was doing some background reading on the London-Paris Eurostar for my meeting with Gale Prawda, and I came across and extraordinary headline, from a post-second world war edition of the French literary philosophical journal Combat: "Too many attend Sartre lecture. Heat, fainting spells, police. Lawrence of Arabia an existentialist.

I could not help reflecting that they don’t write them like that any more; that the intoxicating air of political liberation, sexual posturing and pretentious philosophy that enveloped Paris in the 1940s was very special and probably unrepeatable. I have long held a theory, though, about what it was that fuelled the whole movement: in a work, caffeine.

Gale Prawda, an American in Paris, evidently agrees. She predictable chose the Café de Flore, former Left Bank hang out of Sartre, Simone de Beauvoir and a few other notables, to meet me to discuss her ambitious new project. This is not only to revive the heady days of espressos and existentialism, but to take this galvanizing blend to a country that has traditionally been less than amenable to both: Britain.

The aptly surnamed Prawda is a leading light of the Café Philosophique movement, started five years ago in France to unite once more these two great native traditions. The first London sessions held at the Institute Francais, took place at the end of last year. The movement’s organization is as minimal as you can get: find a café, book a few tables, put up fly-sheets announcing a forth-coming date, and see who turns up. Then, start a debate.

So, as we sat down to a kir (me) and a cup of tea (she), I entered into the spirit. Look around, I said and you see a left bank much changed, not only since Sartre’s day but since I was last in Paris seven years ago. The louche hotel next dor where I sued to stay had become part of a chain; there was a look-but-don’t-ask Louis Vuitton store across the road; the café itself had opened its own shop to sell souvenirs. A plaque next to the terrace gave a tourist-friendly account of the café’s imbibers of honor – Apollinaire, Trotsky, Breton, Sartre, Zhou Enlai.

This all felt about as bracing and bohemian as a day at Euro-Disney. Wasn’t this crusade of hers just misplaced nostalgia? Shouldn’t it be happening spontaneously, or not at all?

"I don’t agree. There is a bit of a myth about France, like the one about finding cowboys all over America, that the French sit around and philosophize all the time. True, they are more apt to sit around and chat, and they have a strong reading culture.

"but the philosophical discussions that went on in those days were mostly between academics – it didn’t include outsiders, business people, housewives, homeless people.

"That is how we are trying to involve at Café Philo. And it is anything but nostalgic. There is a real desire for people to express their concerns, to try and understand them better. And there are certain themes which repeat themselves."

Such as?

"The very complex issue of diversity versus tolerance comes up again and again. We go around and encourage diversity in the world, but we know that there are certain cultural practices – sexual brutalizing of young women, for instance – which we wish to condemn. Are we tolerant of those?"

"This theme keeps expressing itself. Clearly, people are facing it on a daily level. Living in a world of constant change is very destabilizing."

I asked Prawda how she ended up in Paris, and learned that she arrived in the summer of 1968, of all years: "I was just travelling through and like it. The Sorbonne was still occupied."

That was another year of destabilizing change – how did it compare with now?

"Café Philo tries to bring back some of that spirit - you could go somewhere, say what you thought try to understand in public what life was all about. Now people are not so anti-Establishment, there is more humor, it is less earnest. In the 1960s, it was all based on group responses: love everyone, peace on earth. Now people bring their own individual experiences to the group."

Trying to apply philosophy to their lives rather than their lives to a philosophy?

"Yeah, you could say that."

We decided to move from the Café de Flore to a local brasserie, where Café Philo holds its dinners, a slightly more formal version of prandial debate, with agendas announced in advance. There waws an excellent set menu for FFr105 (L10.64), and I toyed with choosing foie gras and red wine, purely in the interests of my circulation.

"Go for it," announced Prawda enthusiastically, while settling instead for a rather healthy-looking salad.

The food was delicious, and Prawda empathized with my purrs of contentment: "I know how you feel. I’ve just come back from England. We thought we would try a typical pub meal, toad in the hole or coal in the toad or something like that. It was horrible – we ended up putting ketchup on everything."

But hadn’t she put her finger on something important? Britain simply did not share the French tradition of quality food and quality chat at the same table. How did she hope to get Albion’s version of Café Philo going?

"Easily. The two sessions we have had were terrific."

But wasn’t the English traditionally dry approach to philosophy rather unhelpful?

"We had some trouble with some analytic philosophers at a session on truth," she announced in the tone of a police superintendent who had run into a spot of bother with Saturday night joy riders.

"It became bogged down in semantics and we ran into dead ends. But then I turned to a table of students who were studying existentialism and said: ‘ Are you going to let these guys get away with this?’ and it unblocked things. The English are more reserved, but maybe we should eventually hold the meeting in pubs. We are trying not to be too dogmatic."

We talked further about Prawda’s background. After completely her doctoral thesis (on the relationship between the mass and the individual), she went into business, importing Anglo-American books to Paris and devising a new, and profitable, freight charge system.

Not surprisingly, she thinks philosophy has much to offer business: "They [business people] talk about creativity, but then do everything to make people’s thinking conform to a corporate model. A philosopher will not necessarily settle any issues, but will be able to see things differently."

But wasn’t that potentially subversive?

"Well, that’s the risk. But one of the criteria of being successful in business is taking risks."

And then, quite suddenly, as if all the talk of 1968 has suddenly propelled us 30 years back in time, she told me that she thought there would be a revolution soon.

Come again?

"Business is booming, but people are not letting by. All this financial speculation, it’s like betting at the racetrack. People make money, but it is not being distributed downwards."

But hadn’t those kinds of idea been pronounced dead?

"People say communism has failed, but we have not yet lived through the confrontation. It will come, though. It may not be a head-on collision, but on e way or another it will come."

I was momentarily silent, savoring what seemed like an authentic Parisian café moment. But after this apocalyptic interlude, Prawda returned to her rosy view of the future of her philosophy.

"Philosophers are going to become more important. They have always been put to one side by society, but they are going to play an increasing role in people’s private lives."

Like personal trainers?

"That’s right. You may not have a psychological problem, but want to learn more about the world. Why not?"

Our main courses dispatched, I asked Prawda if she wanted to join me for something "evil" for dessert.

"Actually, I had a dinner on evil. It went really well."

There was no prising this woman apart from her subject.

WE soon arrived at the moment I had been waiting for: although our conversations had already been adrenaline-charged, it was time for a thick, dark, coffee to move it into another dimension still.

"Actually, I don’t drink coffee. I never acquired the taste," responded my guest. I was shocked.

I saw everything more clearly now; I charged Prawda with not really being in the French tradition at all, but, true to the custom of her native land, more of a philosophy entrepreneur. Wasn’t she just setting up a multi-national franchise?

"Sure. I had the idea of doing some T-shirts: Café Philo at the Café De Flore."

She didn’t find that a little embarrassing?

"No, no. Why not? Why should philosophy only be in the universities?

"it should be everywhere."

"I was at the evil dinner," was a good slogan, I suggested helpfully.

"…and survived it," she added, laughing.


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